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The domain bosstrucks.co has the following in the site, "BOSS Trucks offers the finest Silverado, Sierra and Denali trucks in the nation! Check out our weekly." I analyzed that the webpage also stated " We offer just about every service possible for anyone looking to upgrade or improve the appearance of their truck." They also stated " From Suspension Lifts, Wheels, Tires, Upholstery, Bedliners and more! 2406 Walnut Ridge st. Want to be a BOSS? All of our trucks are certified and come with a 30 day Warranty!." The meta header had lifted trucks as the first search term. This keyword was followed by custom trucks, lifted 4x4 trucks, and custom 4x4 trucks which isn't as urgent as lifted trucks. The other words they used was lifted silverado trucks. lifted sierra trucks is also included but might not be seen by web engines.